Joe Frost never met his second cousin Lane, the world champion bull rider who died before he was born. Nearly 30 years after the darkest day in CFD history, Joe returned the site of his legendary cousin's final ride.

At the age of 26, Joe carried on the Frost family tradition with the Professional Bull Riders at CFD in 2019. After winning his first PBR event early in 2019, Frost scored an 86.5 in the first round of the PBR Last Cowboy Standing event at Cheyenne Frontier Days 2019. In the end, Frost placed 9.

"Lane died there,” Joe told “Cheyenne’s a big rodeo. It’s a great rodeo, and one I’d dang sure like to win.”

July 30, 1989, Lane had just completed an 85-point ride on the bull Takin' Care Of Business. When he landed in the dirt, the bull's horn struck Frost in the back, breaking several ribs and severing an artery. The 1987 World Champion originally got back on his feet and motioned for help, then went into cardiac arrest and was rushed to the hospital, where he was pronounced dead.

“I think about Lane all the time, he's one of my heroes," Joe continued. "My grandad and Lane are two of the biggest role models in my life and I never met either of them, but I was lucky to get to know them through my uncle Clyde and my dad. So I had them as role models too."

In 1990, Frost was posthumously inducted into the Pro Rodeo Hall of Fame. To commemorate the tenth anniversary of his death, he was inducted to the Cheyenne Frontier Days Hall of Fame in 1999.

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